Marli
New York

For Marli New York’s global store expansion, Aranda\Lasch developed a material strategy to showcase their craft. Marli has a minimal, handcrafted aesthetic that combines their flawless jewels with fluid lines and contemporary detailing.

location

New York

client

Marli New York

status

Complete

year

2021

area

1245 SF

Architect of Record

Audra Manzano Architect

Lighting Design

Lightbox

MEP Engineering

JBB

The first store in New York established the brand’s new design strategy to be carried out across multiple locations globally. Each store uniquely adapted to its cultural context.

As jewelry designers Marli’s team is highly involved in the conceptualization of the stores with an eye for detail and an awareness of their customer’s needs, their input is essential to the success of each location.

A common theme within each store is a crafted vertical texture. It brings different materials together into a single spatial language; stone, wood, and glass all share varying scales of a vertical corrugation. The natural variation of these materials, along with the store size and location, determine how these vertical patterns adapt and generate new versions of a store design.

“Our vision for the Marli New York flagship store embodies everything women already love about our brand. The design is bold, modern, and uplifting, and the experience we have created caters to the decisive, confident Marli woman who appreciates thoughtfully curated options for enhancing her distinctive sense of style.”

— Maral Artinian for JCK Magazine