Marli New York
Dubai

Marli New York’s renovation of its flagship store in Dubai Mall, marks a transformative evolution of the brand’s identity in store design. This updated location showcases new features that enhance the shopping experience while remaining true to the brand’s essence.

location

Dubai, UAE

client

Marli New York

status

Complete

year

2024

area

1100 SF

Lighting Design

Studio B612

The store is designed to create two distinct experiential environments. To the left, a digital screen offers an interactive showcase of the latest collections, engaging clients with Marli’s innovative spirit. To the right, the high-end jewelry collection is elegantly displayed, allowing the pieces to take center stage

A metal screen inspired by Marli’s monogram greets visitors at the storefront, providing a backdrop for display cases and ensuring privacy within the store. Upon entering, guests are welcomed by a custom geometric carpet pattern that anchors the boutique’s rich and textured material palette. The metal screen makes a second appearance as a backlit branded wall feature, adding depth to the space.

Every detail has been meticulously crafted, from the rich textures of the VIP and back-of-house doors to the geometry of the chandelier overhead. Display cases have been tailored to meet specific staging needs, featuring textured marble bases that support glass and brass boxes, ensuring the jewelry is showcased without distraction.

With this redesign, the Dubai store stands as a dynamic representation of Marli New York’s evolution, enhancing its legacy and identity while seamlessly fitting into its flagship environment.