10-Mile Spiral

10-Mile Spiral is a proposed infrastructural project in Las Vegas, NV that serves both as a traffic-decongestant for I-15 and a cultural monument complementing the Las Vegas Strip.

location

Las Vegas, Nevada

client

First Place, Las Vegas Sign Competition, hosted by the Contemporary Arts Collective and the Desert Space Foundation

year

2014

The problem of traffic congestion is one of perception. There is no way to stem the incoming and outgoing flow of vehicles to Las Vegas, but you can change how people perceive the time they spend on the road. As long as they keep moving, they will not be bored or frustrated.

Drivers can play slots, roulette, get married, see a show, have their car washed, and ride through a tunnel of love, all without ever leaving their car. The 10-Mile Spiral will allow drivers to move faster on I-15, but they’ll never get to the Strip quicker.

10-Mile Spiral is featured in Pamphlet Architecture 27, Tooling, by Ben Aranda & Chris Lasch. The book was published in 2006 and continues to inspire architects and designers two decades later. You can purchase your own copy here.